- 1P Vendor Central
- 3P Seller Central
| 1P Vendor Central | 3P Seller Central | |
| Price / Profit Control | ||
| Advanced Reporting | ||
| Content / Brand Control | ||
| Amazon SME Support | ||
| Technology Optimization | ||
| Global Integration |
Why
EC Storefront Program
You can’t put all your eggs in the one basket of Amazon
Unlock the power of diversification and take control of your revenue streams with our cutting-edge solution. Say goodbye to the risks tied to relying solely on a single platform and mitigate the impact of policy changes or algorithm shifts from Amazon.
Our innovative system helps you seize missed sales opportunities caused by out-of-stock situations, while giving you complete control over your inventory’s weeks of supply on hand at fulfillment centers. But that’s not all – we go beyond conventional data by collecting and curating valuable insights not available in Vendor Central. This expansion of your business insights opens up a world of untapped opportunities, empowering you to make informed decisions that will propel your business forward.
Why a
Hybrid Model?
Product Control
Gain unparalleled control over your pricing and promotional strategies with our solution, offering increased flexibility to set your own retail pricing, with a few exceptions.
Exclusive 3p Offerings
Define white space, optimize channel exclusive offers, build enticing virtual bundles, and drive traffic to 3P offers with higher margins, while also expanding your reach with tailored B2B offers.
Assortment Control
Know unit economics at the time of launch and control inventory shipped into FBA. Amazon 1P might not order into your products if they were previously listed at a different cost.
3p Offers Further Efficiencies
Unlock inventory forecast and channel allocation control to prevent unforeseen spikes or drops in Amazon replenishment quantities week over week, while also gaining access to new feature opportunities that accelerate business growth in Seller Central through betas, different tools, return reports, buyer/seller messages, and more, with AWD / MCF serving as a prime example of a program that seamlessly integrates with 3P but does not plug into Vendor Central.
Sell Globally
3P sellers can sell their products globally and list them on other marketplaces through programs like Amazon NARF.
Profitability Control
Ability to view net profits and adjust pricing accordingly.
The EC Hybrid model allows you to leverage the pros of both selling platforms
Supercharge the visibility, traffic, and conversions of your brand by leveraging our optimized storefronts, designed to showcase your products more prominently and maximize their exposure.
All this while simultaneously harnessing the power of Amazon marketing strategies and employing best-in-class Amazon tech management and optimization.
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