USE DATA & AI AT SCALE TO ACCELERATE 1P/3P/DTC SALES & VALUATION
We help Amazon 1P brands, 3P sellers, and Direct to Consumer partners of all types navigate through the complexities of the global ecommerce marketplaces.
By now it’s accepted that a holistic approach to an omnipresent omnichannel landscape is required.
Not only do we understand the interconnectedness of 1P, 3P, and DTC digital marketplaces, but we also understand how to optimize each step in the customer journey.
Let’s face it - if ecommerce success were as simple as drawing a map, we’d have very little to focus on.
Adapt
Don't React
Due to shifting marketplaces, always-rising logistics costs, operational and compliance roadblocks, and a cutthroat competitive landscape — an ecommerce map would be obsolete before the ink dried.
Our guiding principles are based on data insights pulled from Amazon Vendor Central (1P), Amazon Seller Central (3P), DTC, and consumer intent. We combine data from all relevant sources with partner-centric strategies to create a navigational compass.
The future is elusive, a mystery. That’s why we don’t make predictions. Disruption is a given. We expect dynamic changes as new technologies emerge and we embrace that evolution.
Business is where you find it.
Adapt don’t react. The future is yours for the taking.
Equity Commerce is a full-service ecommerce agency that specializes in Amazon, with a focus on increasing a brand’s equity above all. Yes, ROAS and ROI are important, but ultimately increased equity is the goal – and that’s what we do. Our company was founded with the goal of helping businesses succeed on the back of Amazon’s infrastructure while catapulting brand values through data-first strategies and cutting-edge AI/ML solutions.
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Digital pioneer, has developed and managed extremely high performing (top 1% globally) digital marketplaces brands and communities for over 20 years. One of the very first seller and vendor accounts in the Amazon Marketplace.
Specialties include; developing high performing teams, building communities, discoverability, conversion, automation
Digital growth that holds up on the P&L, not just the top line.
Colin started on the retailer side at Target Corporate, running category businesses on margin, inventory, and forecast, then spent the next decade applying that discipline to Amazon — growing brands across 1P and 3P from launch through scale. Leads strategy, advertising, and operations at Equity Commerce, where automation and first-party data replace instinct: unit economics come first, spend only follows proven demand, and existing retail relationships stay protected.
What clients get is a clear read on where they’re gaining or losing share, who’s taking it, and what to do about it — before a single lever gets pulled.
A decade of growing brands on Amazon: hundreds launched, dozens taken from first sale to multi-million-dollar revenue.
Taylor pairs hands-on command of PPC, promotions, forecasting, and 1P/3P distribution with custom reporting that turns raw account data into decisions — so clients launch with confidence and break through plateaus with evidence, not guesswork.
Amazon expert who sees accounts the way shoppers do.
Years of enterprise support and voice-of-customer analysis at a major Amazon aggregator built a sharp instinct for what drives growth — and what quietly holds it back. Owns the full client relationship at Equity Commerce, managing every operational lever across Seller and Vendor Central and delivering weekly reporting that tells clients exactly where they stand, what to fix next, and why it matters.
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