Buy With Prime E-Commerce

How Amazon Buy With Prime Helps Shopify Brands Grow Their Business

Brands on Shopify understand the importance of bolstering their revenue by selling through Amazon. One good way to do that is to take advantage of Buy with Prime, a valuable payment solution designed to support Shopify store owners seeking growth opportunities.

Shopify merchants who use Buy with Prime can access a wider audience, streamline transactions, and improve overall customer satisfaction. In this guide, we’ll discuss how Shopify brands can leverage Amazon’s Buy with Prime program, and the tools it offers that can help brands grow their online business.

Amazon Buy With Prime vs Shopify: 5 Things You Should Know

If you’re a Shopify brand that is thinking of leveraging Buy with Prime to boost profits, there are a few things you should know first.

1. Early Adopters Have the Advantage

Brands that have built e-commerce businesses via Fulfillment by Amazon (FBA) have an early adopter advantage over brands with no marketplace DNA.

These businesses know how to leverage data and insights to create “hero” products that generate a large percentage of overall revenues from Amazon. These brands have a prominent structure and business philosophy advantage over Shopify-only brands with little or no marketplace understanding.

For marketplace-native brands to thoroughly leverage the inherent power of Buy with Prime (BwP) they must be willing to partner with an agency to enable Amazon Advertising. This partner agency advertising access requirement combined with the fact that these brands are already familiar with the arsenal of Amazon tools – such as Seller Central, Brand Registry, and programs like Vine – is one more reason to consider integration with Buy with Prime immediately. You’re already there, or at least very close!

2. It’s Easier for Brands With an Existing Shopify Website

Current Amazon marketplace-only brands and sellers should immediately (starting today!) actively maintain or launch a consumer-facing website run via Shopify software to diversify, expand and mitigate risk from their Amazon account(s). If you’ve been in the Amazon game for a while, you know all about the dreaded impacts of arbitrary Amazon ASIN and/or account suspensions.

These can happen overnight and without warning. Amazon-native sellers and brands can now use Buy with Prime to leverage their DTC sites and advertise directly to Amazon Prime members (now more than 200 million worldwide) without using “traditional” digital marketing solutions controlled by Meta and Google.

At launch, it’s safe to say your DTC site will likely deliver smaller or more modest revenue returns when compared to current marketplace businesses. But we think it’s prudent to spread resources across other platforms. This is not just a safety plan or a hedge, a DTC presence also provides brands with a long-term opportunity to grow, and at scale.

3. Shopify Brands Have a Shipping Advantage With Amazon Buy With Prime

We hear this question all the time: “What 3PL do you suggest?” It’s evident that smaller brands (from a logistics perspective) have always struggled to compete with Amazon. Thanks to Buy with Prime, you can offer customers the same two-day shipping and easy returns.

Instead of a perpetual third-party logistics quest, you can centralize and solve this headache with a single solution. This solves multiple challenges, and Buy with Prime also enables brands to hand off one of the hardest parts of e-commerce – logistics – to Amazon. And let’s be clear, Amazon has unparalleled, world-class logistics, returns, and payment systems.


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4. Use a Tactical Approach for Amazon Buy With Prime for Shopify

Understanding how products perform by season and by quarter is another indicator that a brand should consider the Buy with Prime program. A tactical BwP approach enables product sales segmentation and a path for how products can be utilized to grow away from the Amazon marketplace.

In addition, an acute understanding of the potential for cannibalization with products sold via Buy with Prime should be an essential consideration for brands. In other words, keep your top sellers in Seller Central, and build out your product catalog and brand portfolio with Buy with Prime.

5. Brands on Shopify Should Use Amazon Buy With Prime to Become More Independent

As noted earlier, one of the primary nightmares that haunt Shopify brands is the real fear that on any given day, Amazon might suspend a listing (also known as a suppressed ASIN) or even an entire account with little or no recourse.

We encourage marketplace-native brands – like those on Shopify – to understand that embracing Buy with Prime is not only a tactic to ingratiate their brand with Amazon but also a massive opportunity to grow businesses away from Amazon’s site using Amazon advertising.

It’s a bit counterintuitive, but again the holy grail here is Amazon’s huge audience of Prime members and access to Amazon’s bona fide full-funnel advertising solution.

Looking to Implement Amazon Buy with Prime for Your Shopify Brand? Get Expert Help

Enrolling and then integrating Amazon Pay and Buy with Prime code (primarily javascript) to your brand’s Shopify website may seem like a chore – but understand that you can leverage a full-service e-commerce agency to manage this integration support and coding. As a result, in less than two weeks on average, we’ll help you to gain access to the online world’s most highly valuable customers (Prime members).

Buy with Prime is not a magic silver bullet intended to “fix” a poorly run marketplace-native brand. First, build your brand’s foundation, and when you’ve reached a threshold of $500,000 to $1 million in annual revenue (these amounts are loose guidelines that can and will vary by category of course) you’re likely in a great position to unleash the power of Buy with Prime to accelerate growth.

We’d very much like to hear about your marketplace pain points and serve as your guide on this journey. We can tell you about Shopify case studies involving Buy with Prime to help guide you on the right path. So let’s get started – reach out to us today.

Buy With Prime E-Commerce

Who Owns Customer Buy With Prime Data — Amazon or Sellers?

Many Amazon sellers are curious about data ownership, especially with the introduction of the Buy with Prime program.

So here’s the question: does Amazon own the data that is generated by customers from the Buy with Prime orders? The answer is no.

That’s good for Amazon sellers who want access to this data for critical insights into their business. Also, if you’re wondering how Amazon protects customer data, the retailer utilizes their highest security standards to protect the Buy with Prime data that is generated on a brand/seller’s Direct to Consumer websites.

What Data Does Amazon Collect for Sellers?

So what data does Amazon collect that sellers can take advantage of? Here are four examples to give you an idea.

Order Information

Amazon uses the Buy with Prime order information to process payments, facilitate communication with customers about orders, fulfill customer orders, and provide returns and refunds when necessary. This information will also include product name, quantity ordered, and returns-related information.

Account Information

Amazon also stores the Seller Central account information provided by seller brands when setting up Buy with Prime accounts, this includes contact details for your account users, product descriptions, pricing information, product content, and inventory.

Inventory Information

Amazon uses Buy with Prime inventory and order information to plan for and improve fulfillment services for users of the Amazon Fulfillment Network, including Buy with Prime merchants, FBA sellers, and Amazon.

Shopper Information

Amazon provides participating partners of the Buy with Prime program the shopper information including name, email address, phone number, and shipping address. (Note: After the order and onward, brands and sellers can begin to create direct relationships with Prime customers via email marketing.)

Leverage Buy With Prime Data to Boost Long-Term Profits

As you can see, the Amazon customer data generated through Buy with Prime provides critical data for ecommerce sites looking to grow their businesses. By using Amazon’s “Sponsored Brands” advertising for Buy with Prime, brands and sellers have the opportunity to drive customers to discover other products and custom content on their own websites.


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Buy with Prime enables brands/sellers to develop long-term relationships with Prime customers who can then be marketed to in a personalized manner using the data collected. This provides sellers with an exciting new opportunity to develop revenues and sales.

Want to learn more about how to grow your business using Buy with Prime and leveraging Amazon’s advertising platform? Check out our guide, “How Marketplace-Native Brands Can (and Should) Leverage Buy With Prime.”



Buy With Prime E-Commerce

Top 5 Ecommerce Web Design Tips to Drive Conversion & Brand Confidence

Designing an ecommerce website has never been easier. In fact, thanks to the rise of software-as-a-service (SaaS) ecommerce providers – like Shopify, WooCommerce, BigCommerce, and others – the once-laborious process to create an online store now involves just a few clicks of a mouse.

However, it’s after your new site launches that the real challenge of attracting customers and getting your storefront noticed truly begins. According to the US Small Business Administration, more than 627,000 new businesses are started each year, which means that each month, more than 52,000 new potential competitors are out there, ready and willing to take attention away from your new store.

That’s why new and existing customers must trust your brand and have the confidence to make purchases on your site. As an ecommerce business owner, you have a full arsenal of digital marketing tools designed to help you. Here are a few ecommerce homepage best practices you can use to get started.

How to Get Your Ecommerce Site Noticed: 5 Ecommerce Website Design Best Practices

If you’re looking to maximize the effectiveness of your branding and boost conversions on your website, keep in mind five online store best practices for e-commerce website design throughout the site-building process.

1. Showcase Reviews on Your Ecommerce Storefront

An ecommerce site’s lifeblood is its customer reviews, so be sure to collect, curate, and share, share, share those ratings on your website in a prominent place – like your storefront ecommerce home page.

Providing examples of positive reviews and favorable product ratings from previous consumers helps potential customers not only decide between product options but also feel confident about purchasing. This social proof can help to convert a browsing customer into a purchasing customer.   

2. Create High-Quality Content

Build and strengthen customer trust by creating high-quality product page content. Ensure that every page on your website contributes to the cause. This means each page communicates clearly and precisely with fresh images, anticipates questions, and accurately and adequately describes the products for sale.

3. Provide Multiple Payment Options

Provide multiple payment options to ensure a smooth and easy checkout. Once a customer has found that perfect product, are they able to buy from you with their preferred payment method? While some customers will use a debit or credit card, others may prefer a payment service that keeps funds in escrow until the ordered item is received. Options are important!

4. Prioritize Customer Services and Quick Fulfillment

Great customer service and quick fulfillment are must-haves. Ensure that your online business includes a customer service team that can answer questions and queries quickly and clearly. Customers love good service and, in many cases, they’re even willing to pay higher prices to get that top level of service.

Quick shipping matters, too. In fact, more than 70% of shoppers expect to receive their items within two days of purchase. The days of “allow 4-6 weeks for delivery” are long gone – your customers expect near-instant gratification, so it’s critical you can match those expectations.

5. Simplify the Purchasing Process on All Digital Storefronts

Count the number of clicks it takes to complete a purchase. When designing your digital storefront, keep in mind that it should be easy for consumers to complete a purchase with just two clicks of the mouse (or less) to get to checkout. Any additional clicks will negatively impact conversion rates and you risk customers leaving your site or clicking away before making a purchase.

How Amazon’s Buy With Prime Program Can Help With Ecommerce Site Best Practices

The above web design tips for ecommerce storefronts will help, but there’s another tool you should take advantage of: Amazon’s Buy with Prime service. If it’s crystal clear to customers that your online store leverages the Buy with Prime service on your homepage, you’ll provide new consumers with additional trust factors that can lead to conversions.


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Not only does Buy with Prime provide an additional check-out option (as noted in our list above), but store owners can also leverage Prime’s compelling 1-2-day shipping promise and Amazon customer service!

Buy with Prime also provides merchants access to Amazon Pay, another well-known and highly trusted payment option that your customers can rely on when completing a purchase.

According to Amazon’s data, more than 50% of non-Prime transactions fail because consumers are unwilling to pay high shipping costs. Prime members (now more than 200 million worldwide!) also expect 1-2 day delivery service, so just by offering Buy with Prime on your site, you can differentiate your brand. And best of all, brands that already leverage Fulfillment by Amazon (FBA) can quickly add the power of Buy with Prime to their Amazon businesses.

While competition is heating up and more businesses are launched every month, savvy business owners who focus on continuous improvement in a dynamic marketplace like Amazon now have a powerful opportunity to truly unleash the power of Amazon’s tools to grow their businesses off of Amazon.

Want to learn more about how to use Buy with Prime and leverage Amazon’s advertising platform to grow your business? Check out our guide, “How Marketplace-Native Brands Can (and Should) Leverage Buy With Prime.”